I'm always jealous of people with tag lines... not sure why. One of my favorite editorial illustrators, Gary Baseman (www.garybaseman.com), has a great tagline-- "blurring the lines between stupidity and genius." I think that's perfect for his work. I've always wanted my own.
Above is a painting by Baseman.
I have been trying for years to come up with something to describe my PB work... to no avail. But this week I was thinking about what I'm currently striving to achieve (the awards sort of spurred that on). This is it-- nonfiction that's engaging... that reads like fiction... that is FUN. The "fun" part stuck out for me. Then I came up with something so ridiculously simple it's stupid -- NON-FICTION THAT'S FUN. Sometimes in advertising the dumbest little taglines work best. Just look at McDonald’s "I'm lovin' it." It probably took them years to come up with that!
So, I want to know what you all think. If I go with "Nonfiction that's fun" I'll start using it everywhere. I might even redesign my website to properly display it. I want to be known as the nonfiction author who makes books that aren't the norm... whose books aren't a million pages of boring textbook text... whose books might actually get kids to be interested in the world around them and the history behind it.
Nonfiction That's Fun - Thoughts? Opinions? Heck, I could even trademark it!